In the honored tradition of graphic design coursework, I was tasked as a student to create a brand identity for an imaginary company. Our class's companies were to be food delivery services for college students.
Brand Identity creation teaches more than just marketing skills; it helps students understand the fundamentals of color theory, typography, and most importantly, how to implement a brand across an array of media.
a style guide shows that thought has been put into presenting a brand consistently across all forms of communication.
